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CEOs and other senior executives need to learn new skills — and in some cases, new mind-sets — to thrive as leaders in a hyperconnected world.
Before pursuing candidates, companies beyond the technology sector must carefully consider their strategy, organizational maturity, and specific needs.
In this podcast, Steven Overman, chief marketing officer at Kodak, discusses the challenges posed by disruption and how best to confront them.
With customers calling the shots like never before, companies need a new kind of customer experience leader. The best of these will excel in three areas.
Forrester and Heidrick & Struggles fielded a global survey of 212 CMOs in July 2013 to assess their current remit and how they prove their value as business and strategy leaders. In this report, Forrester reviews the state of the evolved CMO for 2014 based on these responses and interviews with CMOs across industries. The results show progress in taking action to build a better marketing organizat