Knowledge Center: Publication

Digital Officers

Adding digital expertise at the board level

8/2/2012 Lee Hanson
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Just a little over five years ago, with the eruption of digital marketing and e-commerce, C-suites across corporate America reverberated with the cry: “We need a digital expert!” The overriding concern was to bring someone on board as quickly as possible, stimulate internal conversation about digital, and build a capability around that person’s competencies.


Lee Hanson Vice Chairman +1 415 291 5208

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