Knowledge Center: Publication

Marketing, Sales and Strategy Officers

The Age of the Agile CMO Has Arrived

3/11/2013
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While yesterday’s CMO could justify broad-gauged marketing activities in general terms of strengthening the brand or increasing market share, today’s top marketing role calls for an unprecedented degree of agility. CMOs must now operate in a data-driven, highly segmented, customer-centric, multi-channel world. They must be able to deliver a superior customer experience across all channels, work in real time, and quantify results. At the same time, they must be able to closely align marketing with the other functions represented in the C-suite, including the CIO and Chief Communications Officer.


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