Knowledge Center: Publication
Big Data & Analytics
The New War for Talent in Analytics and Marketing Services4/24/2012 Joshua M. Clarke
The analytics and marketing services sector is experiencing explosive growth. Influenced by major trends such as big data, digital and data-centric marketing, marketing automation, customer centricity and customer engagement, organizations are repositioning their services and encountering new competitors. As companies from different industries converge on this emerging market, they find themselves in a new war for talent.