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Companies face a unique mix of cultural and strategic set of challenges in undertaking digital transformations to meet changing consumer demands and emerging digital competitors. Addressing these challenges starts with defining a clear digital ambition and the role talent plays in making it successful.

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In digital transformations, technology and processes are typically the focus, but companies overlook culture at their peril.

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Developing a specific mix of leadership and organizational acumen among senior leaders is crucial to accelerating organizations’ digital transformation.

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Excerpt based on material that originally appeared in the book Goliath’s Revenge.

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As companies become ever more enabled by technology, finding executives with the right digital experience gets more complicated. To determine the type of leadership needed for their digital journey, companies should start by asking themselves a few key questions.

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